It is well known that iOS 6 Maps app comes
with new features such as 3D Flyover and the much needed turn-by-turn
voice navigation that was not available in the iOS 5.x Maps app.
iOS 6 Maps app offers two more features that are not so well known.
Significantly Less Data Usage:
Apple's Maps app uses vector graphics to
draw the standard view, whereas the iOS 5.x Maps app powered by
Google's mapping data uses rasterized graphics. Charles Arthur of The Guardian explains the difference:
The key
difference between raster and vector graphics is that raster graphics
are a fixed-frame set - essentially, a picture - whereas vector graphics
are files where the images they encode can be scaled up or down without
requiring any extra data. There is a cost in terms of CPU to using
vector graphics - but the big advantage is that you don't have to
download any extra data once you have the tile.
While we knew that this would make the
iOS 6 Maps app more data efficient than the Maps app powered by Google's
mapping data, we were not sure by how much. According to a report by Onavo - data compression and analytics firm who carried out side-by-side comparison tests, Apple Maps is up to five times more data efficient than Google Maps or uses up to 80% less data than Google Maps.
Our data experts
performed an identical series of activities on Google Maps and Apple
Maps that included searching for several US cities, addresses and
airports and zooming in and out to locate specific locations. On Google
Maps, the average data loaded from the cellular network for each step
was 1.3MB. Apple Maps came in at 271KB – that’s approximately 80% less
data! On some actions, such as zooming in to see a particular
intersection, Apple Maps’ efficiency advantage edged close to 7X. [..]
[..] it seems
that even in Satellite View, Apple has considered data usage. Our tests
found Apple Maps uses only half as much data as Google Maps for the same
Satellite searches and views (an average of 930KB for a single page
load on Google Maps vs. 428KB for Apple Maps).
So if you're a heavy maps user then this
could have a significant impact on your data usage. The lesser data
also seems to improve the load and rendering times as Apple Maps feels
much faster and smoother than the older Maps app.
Offline Maps:
iOS 6
Maps app also caches a much larger area for offline browsing. With iOS
5.x Maps app one could only browse about a 10 mile radius when offline,
but in case of the iOS 6 Maps app, AppleInsider reports:
Apple's new vector maps, once
loaded in San Francisco, allowed us to browse an entire continent of
high level maps (state outlines) while offline, north from Anchorage,
Alaska to Lima, Peru and from Honolulu, Hawaii to Montréal, Canada.
At a highway
level detail, we could actually navigate most of California, and on a
simplified level, the western half of the United States. There were
detailed street-level maps available of areas we'd never even looked at
while online, as far away as Salt Lake City, Utah (about 740 miles or
1200 km east). Thanks to vectors, you can even view these offline maps
in 3D perspective.
While users have criticized Apple for
the new Maps app, it is important to note that features like vector
graphics, turn-by-turn navigation have been available on Google Maps for
Android for the last two years, but did not make their way to iOS, as
Google considered the features as a competitive advantage for Android,
which was the reason Apple was forced to launch its own mapping
solution.
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